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| Best Seller  | Northland Rumble Shiner Crankbait SKU - 729953 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait SKU - 729953 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | Northland Rumble Shiner Crankbait SKU - 404098 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait SKU - 404098 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
| Best Seller  | Northland Rumble Shiner Crankbait SKU - 962714 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait SKU - 962714 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | Northland Rumble Stick Crankbait SKU - 401479 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... ... more
Northland Rumble Stick Crankbait SKU - 401479 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... | go to store |
 | Northland Rumble Stick Crankbait SKU - 750339 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... ... more
Northland Rumble Stick Crankbait SKU - 750339 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... | go to store |
 | Northland Rippin' Minnow SKU - 764515 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 764515 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rippin' Minnow SKU - 805460 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 805460 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rippin' Minnow SKU - 926915 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 926915 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rumble Stick Crankbait SKU - 244368 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... ... more
Northland Rumble Stick Crankbait SKU - 244368 The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail.Designed to imitate larger baitfish forage, the bait features a tight... | go to store |
 | Northland Rippin' Minnow SKU - 606353 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
Northland Rippin' Minnow SKU - 606353 The Northland Rippin Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rumble Shad Crankbait SKU - 514035 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 514035 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | $8.99 $7.94 go to store |
 | Northland Rumble Shad Crankbait SKU - 304473 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 304473 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 341831 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 341831 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 369465 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 369465 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | $8.99 $7.94 go to store |
 | Northland Rumble Shad Crankbait SKU - 569421 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 569421 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 874921 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 874921 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | $8.99 $7.94 go to store |
 | Northland Rumble Shad Crankbait SKU - 253096 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 253096 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 776645 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 776645 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 814790 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 814790 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait SKU - 930369 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait SKU - 930369 The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether its used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Baitfish Spinner Harness Rig SKU - 301897 The Northland Baitfish Spinner Harness Rig is a proven walleye producer.The hard-thumping, slow-turning Colorado blade produces maximum flash, sound, and vibration to attract fish in all conditions. The holographic finish excels in clear water with... ... more
Northland Baitfish Spinner Harness Rig SKU - 301897 The Northland Baitfish Spinner Harness Rig is a proven walleye producer.The hard-thumping, slow-turning Colorado blade produces maximum flash, sound, and vibration to attract fish in all conditions. The holographic finish excels in clear water with... | go to store |
 | Northland Rumble Shiner Crankbait SKU - 182479 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait SKU - 182479 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | Northland Air-Plane Magnum Jig SKU - 191892 The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... ... more
Northland Air-Plane Magnum Jig SKU - 191892 The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... | go to store |
 | Northland Air-Plane Magnum Jig SKU - 289580 The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... ... more
Northland Air-Plane Magnum Jig SKU - 289580 The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... | go to store |
 | Northland Rumble Shiner Crankbait SKU - 283913 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait SKU - 283913 The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 207770 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 207770 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 449497 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 449497 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 789373 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 789373 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland UV Puppet Minnow Jig SKU - 175036 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 175036 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | $6.99 $5.88 go to store |
 | Northland UV Puppet Minnow Jig SKU - 316142 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 316142 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | $6.99 $5.88 go to store |
 | Northland UV Puppet Minnow Jig SKU - 587373 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig SKU - 587373 The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | $6.99 $5.88 go to store |
 | Northland Eye-Candy Jig Crawler SKU - 441935 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler SKU - 441935 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | go to store |
 | Northland Eye-Candy Grub SKU - 305194 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
Northland Eye-Candy Grub SKU - 305194 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | Northland Eye-Candy Grub SKU - 480998 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
Northland Eye-Candy Grub SKU - 480998 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | Northland Eye-Candy Grub SKU - 500544 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
Northland Eye-Candy Grub SKU - 500544 The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Jig Crawler SKU - 642652 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler SKU - 642652 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | $7.99 $6.65 go to store |
 | Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
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