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Best Seller
e.l.f. Cosmetics Soft Glam Satin Foundation In 23 Light Cool - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Soft Glam Satin Foundation In 23 Light Cool - Vegan and Cruelty-Free Makeup

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.Why you'll love it:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t... ... more

e.l.f. Cosmetics Soft Glam Satin Foundation In 23 Light Cool - Vegan and Cruelty-Free Makeup

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.Why you'll love it:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t...

e.l.f. Cosmetics

$8.00

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e.l.f. Cosmetics Soft Glam Satin Foundation In 33 Medium Warm - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Soft Glam Satin Foundation In 33 Medium Warm - Vegan and Cruelty-Free Makeup

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.Why you'll love it:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t... ... more

e.l.f. Cosmetics Soft Glam Satin Foundation In 33 Medium Warm - Vegan and Cruelty-Free Makeup

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.Why you'll love it:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t...

e.l.f. Cosmetics

$8.00

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Best Seller
e.l.f. Cosmetics SRSLY Satin Lipstick In Cocoa - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics SRSLY Satin Lipstick In Cocoa - Vegan and Cruelty-Free Makeup

What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This... ... more

e.l.f. Cosmetics SRSLY Satin Lipstick In Cocoa - Vegan and Cruelty-Free Makeup

What it is: A moisturizing lipstick that delivers smooth, buildable color and a satin finish.Why you'll love it:Delivers buildable color for satiny lipsSilky cream formula hydrates lipsClear packaging with snap closureTalk about lip service. This...

e.l.f. Cosmetics

$3.00

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e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup

Create a precise application on the face, decolletage, and body using powder, bronzer, or shimmer. Evenly distributes a soft dusting of powder, perfect for contouring and highlighting. The soft bristles of this Taklon brush are vegan-friendly and easy... ... more

e.l.f. Cosmetics Contouring Kabuki Brush - Vegan and Cruelty-Free Makeup

Create a precise application on the face, decolletage, and body using powder, bronzer, or shimmer. Evenly distributes a soft dusting of powder, perfect for contouring and highlighting. The soft bristles of this Taklon brush are vegan-friendly and easy...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Delightful - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Delightful - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of mauve.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of mauve and soft lip shineNourishes and conditions... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Delightful - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of mauve.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of mauve and soft lip shineNourishes and conditions...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Halo Glow Pinkie Puffs - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Halo Glow Pinkie Puffs - Vegan and Cruelty-Free Makeup

What is it: A set of 3 reusable mini velour makeup puffs that fit on your finger for precisely applying loose and pressed powders.Why you'll love it:A set of 3 soft, finger-sized beauty puffs for precise application of loose and pressed powdersMini... ... more

e.l.f. Cosmetics Halo Glow Pinkie Puffs - Vegan and Cruelty-Free Makeup

What is it: A set of 3 reusable mini velour makeup puffs that fit on your finger for precisely applying loose and pressed powders.Why you'll love it:A set of 3 soft, finger-sized beauty puffs for precise application of loose and pressed powdersMini...

e.l.f. Cosmetics

$6.00

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e.l.f. Cosmetics Liquid Blush Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Liquid Blush Brush - Vegan and Cruelty-Free Makeup

What it is: An angled liquid blush brush with soft, dense bristles designed for use with Camo Liquid Blush.Why you'll love it:Designed for use with Camo Liquid Blush and other cream and liquid blushesAngled brush head is ideal for applying and blending... ... more

e.l.f. Cosmetics Liquid Blush Brush - Vegan and Cruelty-Free Makeup

What it is: An angled liquid blush brush with soft, dense bristles designed for use with Camo Liquid Blush.Why you'll love it:Designed for use with Camo Liquid Blush and other cream and liquid blushesAngled brush head is ideal for applying and blending...

e.l.f. Cosmetics

$5.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Cheery - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Cheery - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of coral.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of coral and soft lip shineNourishes and conditions... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Cheery - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of coral.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of coral and soft lip shineNourishes and conditions...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup

What is it: A high-shine pink glitter lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more

e.l.f. Cosmetics Lip Plumping Gloss In Champagne Glam - Vegan and Cruelty-Free Makeup

What is it: A high-shine pink glitter lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Buffing Foundation Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Buffing Foundation Brush - Vegan and Cruelty-Free Makeup

Teen Vogue 2018 Acne Award Winner for Best Foundation Applicator!Previously Selfie Ready Foundation BrushWhat is it: A foundation brush that buffs and smooths for a seamless application and soft-focus finish.Why we love:Distributes foundation evenlyCan... ... more

e.l.f. Cosmetics Buffing Foundation Brush - Vegan and Cruelty-Free Makeup

Teen Vogue 2018 Acne Award Winner for Best Foundation Applicator!Previously Selfie Ready Foundation BrushWhat is it: A foundation brush that buffs and smooths for a seamless application and soft-focus finish.Why we love:Distributes foundation evenlyCan...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Concealer & Foundation Complexion Duo Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Concealer & Foundation Complexion Duo Brush - Vegan and Cruelty-Free Makeup

What is it? A 2-in-1 makeup brush designed for the application of foundation and concealerWhy we love?2-in-1 brush designed for concealer, liquid and powder foundation applicationCreates a flawless, airbrushed lookThe only tool you need to apply Camo... ... more

e.l.f. Cosmetics Concealer & Foundation Complexion Duo Brush - Vegan and Cruelty-Free Makeup

What is it? A 2-in-1 makeup brush designed for the application of foundation and concealerWhy we love?2-in-1 brush designed for concealer, liquid and powder foundation applicationCreates a flawless, airbrushed lookThe only tool you need to apply Camo...

e.l.f. Cosmetics

$8.00

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e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup

For a flawless looking application every time. Washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application. Gentle and crafted for daily use.All e.l.f. products are free from phthalates,... ... more

e.l.f. Cosmetics Makeup Brush Cleaner Shampoo - Vegan and Cruelty-Free Makeup

For a flawless looking application every time. Washes away dirt, makeup, oil and debris from your brush while conditioning the hair to provide a clean and soft application. Gentle and crafted for daily use.All e.l.f. products are free from phthalates,...

e.l.f. Cosmetics

$5.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Ecstatic - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Ecstatic - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of deep berry.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of deep berry and soft lip shineNourishes and... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Ecstatic - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of deep berry.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of deep berry and soft lip shineNourishes and...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Happy - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Happy - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of dusty rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of dust rose and soft lip shineNourishes and... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Happy - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of dusty rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of dust rose and soft lip shineNourishes and...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Lovely - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Lovely - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of light red.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of light red and soft lip shineNourishes and... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Lovely - Vegan and Cruelty-Free Makeup

"What is it?A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of light red.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of light red and soft lip shineNourishes and...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup

2011 Allure Magazine Best of Beauty Award Winner!This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Helps create the perfect smokey eye. - The medium sized... ... more

e.l.f. Cosmetics Eyeshadow "C" Brush - Vegan and Cruelty-Free Makeup

2011 Allure Magazine Best of Beauty Award Winner!This synthetic haired brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Helps create the perfect smokey eye. - The medium sized...

e.l.f. Cosmetics

$5.00

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e.l.f. Cosmetics Hydrating Core Lip Shine In Joyful - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Hydrating Core Lip Shine In Joyful - Vegan and Cruelty-Free Makeup

"What is it? A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of a pink rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of a pink rose and soft lip shineNourishes and... ... more

e.l.f. Cosmetics Hydrating Core Lip Shine In Joyful - Vegan and Cruelty-Free Makeup

"What is it? A melting lip balm with heart shaped core that moisturizes lips while adding a sheer tint of a pink rose.Why we love?Heart shaped core infused with moisturizing Vitamin EAdds a sheer tint of a pink rose and soft lip shineNourishes and...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Camo Powder Foundation In Fair 140 W - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Camo Powder Foundation In Fair 140 W - Vegan and Cruelty-Free Makeup

What it is: A primer-infused, pressed powder foundation that delivers buildable coverage and an airbrushed finish.Why you'll love it: Primer-infused, crease-resistant, long-lasting foundation formulaBuildable formula delivers medium-to-full coverage... ... more

e.l.f. Cosmetics Camo Powder Foundation In Fair 140 W - Vegan and Cruelty-Free Makeup

What it is: A primer-infused, pressed powder foundation that delivers buildable coverage and an airbrushed finish.Why you'll love it: Primer-infused, crease-resistant, long-lasting foundation formulaBuildable formula delivers medium-to-full coverage...

e.l.f. Cosmetics

$11.00

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e.l.f. Cosmetics Foundation Brush - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Foundation Brush - Vegan and Cruelty-Free Makeup

Achieve an ultra smooth, poreless finish when applying foundation, tinted moisturizer, or other creamy face product with this vegan foundation brush The tapered bristles are designed to contour your face for a seamless, flawless finish. This... ... more

e.l.f. Cosmetics Foundation Brush - Vegan and Cruelty-Free Makeup

Achieve an ultra smooth, poreless finish when applying foundation, tinted moisturizer, or other creamy face product with this vegan foundation brush The tapered bristles are designed to contour your face for a seamless, flawless finish. This...

e.l.f. Cosmetics

$3.00

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e.l.f. Cosmetics Daily Dew Stick In Cool Berry - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Daily Dew Stick In Cool Berry - Vegan and Cruelty-Free Makeup

What is it: A cooling highlighter stick that gives your complexion a radiant, refreshed glow with skin-loving benefits. Why we love: Gives skin a healthy, dewy glow Delivers a refreshing cooling sensation on contact Each shade is infused with a... ... more

e.l.f. Cosmetics Daily Dew Stick In Cool Berry - Vegan and Cruelty-Free Makeup

What is it: A cooling highlighter stick that gives your complexion a radiant, refreshed glow with skin-loving benefits. Why we love: Gives skin a healthy, dewy glow Delivers a refreshing cooling sensation on contact Each shade is infused with a...

e.l.f. Cosmetics

$8.00

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e.l.f. Cosmetics Stay Cool Primer Stick - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Stay Cool Primer Stick - Vegan and Cruelty-Free Makeup

What it is: A solid gel primer stick that hydrates, soothes, and preps skin for makeup with a cooling feel.Why you'll love it:Solid gel primer stick with cooling, watery feelPreps skin for smooth makeup applicationInfused with refreshing aloe water to... ... more

e.l.f. Cosmetics Stay Cool Primer Stick - Vegan and Cruelty-Free Makeup

What it is: A solid gel primer stick that hydrates, soothes, and preps skin for makeup with a cooling feel.Why you'll love it:Solid gel primer stick with cooling, watery feelPreps skin for smooth makeup applicationInfused with refreshing aloe water to...

e.l.f. Cosmetics

$7.00

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e.l.f. Cosmetics Luminous Putty Primer - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Luminous Putty Primer - Vegan and Cruelty-Free Makeup

Putty Primers are the #1 mass primer in America.*Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.What we love:Infused with hyaluronic acid and vegan collagen to help plump and hydrate... ... more

e.l.f. Cosmetics Luminous Putty Primer - Vegan and Cruelty-Free Makeup

Putty Primers are the #1 mass primer in America.*Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.What we love:Infused with hyaluronic acid and vegan collagen to help plump and hydrate...

e.l.f. Cosmetics

$10.00

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e.l.f. Cosmetics Lip Plumping Gloss In Pink Paloma - Vegan and Cruelty-Free Makeup

e.l.f. Cosmetics Lip Plumping Gloss In Pink Paloma - Vegan and Cruelty-Free Makeup

What is it: A high-shine soft pink lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,... ... more

e.l.f. Cosmetics Lip Plumping Gloss In Pink Paloma - Vegan and Cruelty-Free Makeup

What is it: A high-shine soft pink lip gloss that delivers lip plumping power and soothing hydration—new shades available!Why we love:Same great formula with a new extra-plush applicator and shorter, more compact packaging!Gives lips a plumped up,...

e.l.f. Cosmetics

$7.00

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