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| Best Seller  | Berkley Gulp! Minnow SKU - 984944 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 402467 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
| Best Seller  | Berkley Flicker Minnow Crankbait SKU - 138856 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 463295 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 516915 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley Gulp! Minnow SKU - 385230 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 401794 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 197956 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley Gulp! Minnow SKU - 537309 The Berkley Gulp! Minnow provides a realistic minnow profile with fish-catching attractant, meaning you no longer have to stop for bait on your way to the lake.The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more... more | go to store |
 | Berkley PowerBait MaxScent Lil' General SKU - 641619 The PowerBait MaxScent Lil' General line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool... more | go to store |
 | Berkley PowerBait Cull Shad SKU - 466354 Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action durability. Additionally the smart weighting... more | go to store |
 | Berkley PowerBait Pre-Rigged Atomic Tubes SKU - 202492 Berkley PowerBait Pre-Rigged Atomic Tube will catch you more fish! Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait... more | go to store |
 | Berkley Flicker Minnow Crankbait SKU - 696913 Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in... more | go to store |
 | Berkley PowerBait Atomic Tubes SKU - 573083 Berkley PowerBait Atomic Tubes make novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times... more | go to store |
 | Berkley PowerBait Nessie SKU - 278211 Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and... more | go to store |
 | Berkley PowerBait Cull Shad SKU - 754924 Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action durability. Additionally the smart weighting... more | go to store |
 | Berkley PowerBait Nessie SKU - 385495 Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and... more | go to store |
 | Berkley PowerBait MaxScent Lil' General SKU - 717416 The PowerBait MaxScent Lil' General line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool... more | go to store |
 | Berkley PowerBait Power Switch SKU - 824390 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 351375 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 502170 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 764472 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Pit Boss SKU - 946914 The Berkley PowerBait Pit Boss offers a streamlined design with 4 flappers that swim with tantalizing action, drawing bass in. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... more | go to store |
 | Berkley PowerBait Power Switch SKU - 218841 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 128551 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 303764 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 136010 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Power Switch SKU - 709094 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Cull Shad SKU - 577977 Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action durability. Additionally the smart weighting... more | go to store |
 | Berkley PowerBait Atomic Tubes SKU - 782816 Berkley PowerBait Atomic Tubes make novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times... more | go to store |
 | Berkley PowerBait Atomic Tubes SKU - 559435 Berkley PowerBait Atomic Tubes make novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times... more | go to store |
 | Berkley PowerBait MaxScent The General SKU - 174538 The Berkley PowerBait MaxScent The General Soft Stickbait is a standard in soft plastics for bass fishing. Rig it just about any way--on a shaky head or swinghead jig, weightless on a Texas or Wacky Rig, on a Carolina Rig--there is really no wrong way... more | go to store |
 | Berkley PowerBait MaxScent Flat Worm SKU - 768626 The Berkley PowerBait MaxScent Flat Worm is a 3.6 flat bottom worm designed for drop shotting, but is also good on a jighead.Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an... more | go to store |
 | Berkley PowerBait Power Switch SKU - 551914 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait Cull Shad SKU - 821905 Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action durability. Additionally the smart weighting... more | go to store |
 | Berkley PowerBait Cull Shad SKU - 941900 Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action durability. Additionally the smart weighting... more | go to store |
 | Berkley PowerBait The Champ Swimmer SKU - 440773 Berkley PowerBait's The Champ Swimmer was designed by two time Bassmaster Classic winner Jordan Lee. The Berkley PowerBait The Champ Swimmer features a lifelike profile and high-definition colors that mimic real bait. Proven deadly on bass and walleye!... more | go to store |
 | Berkley PowerBait Power Switch SKU - 842419 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
 | Berkley PowerBait MaxScent Lil' General SKU - 309419 The PowerBait MaxScent Lil' General line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool... more | go to store |
 | Berkley PowerBait Power Switch SKU - 277401 Purpose-Built for Forward Facing Sonar - The Power Switch gives you the control to switch or react to the fish or structure you see whenever and however you want.When a fish is located using forward facing sonar, the clock starts ticking. You need to... more | go to store |
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